SEO for CEO’s

A short, sharp briefing note for senior executives and business owners What is SEO? Search Engine Optimisation (SEO) is the marketing skill of ensuring that relevant pages on your website appear at the top of Google’s “organic” ranking results for a given phrase or “keyword”. The organic results in Google and other search engines are different to the paid “Sponsored Listings” or “Ads” found at the top and to the right of the search results. You cannot buy organic search […]

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