Keyword Research for Ranking in Google

Keyword research is market research for the digital age. We have never had more data to focus tightly on the markets we are selling to. It is an essential precursor to building a web site and creating laser-targeted web pages properly to achieve success in either a Search Engine Optimisation (SEO) or online advertising campaign. Here I look at what is needed for SEO – Getting to the top of Google. Keywords are words or groups of words which people […]

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