Steven Loveridge

A week ago, Google ran an update to its search algorithm which is know as The Penguin update. This is likely to be run more often and with greater complexity. Publicly Google says this update is to deal with "black hat webspam." Embarrassingly the example Google gives in its own blogpost on the update shows that cheating the system can still work. That said, it's still not something I would recommend to clients. However, businesses need to understand it in the context of their marketing strategy. Moreover, they may need to fix a problem they have today.

Cheating Google Still Works! The Penguin Update

Steven Loveridge

WordPress is a very good platform for Search Engine Optimisation.  However it is possible to improve it.  The best plugin I have found is the WordPress SEO Plugin by Yoast.  This is both technically excellent and easy for writers and bloggers to use so they can carry on with the business of creating great content on websites. Here’s [...]

SEO Writing with the Yoast WordPress SEO Plugin

Steven Loveridge

Stephen Loveridge is the incorrect spelling for my name. In my case, Steven is correctly spelled with a “v”. This post is placed here to help you. You may also notice it is an experiment in SEO – which has worked if you found your way correctly to my website through a misspelt search. Click [...]

Stephen Loveridge – incorrect spelling

Steven Loveridge

I have lived all my life close to a stretch of land which all slipped into the sea on Christmas Eve in 1839 – along a length of three or four miles. This clip gives a tiny glimpse of what that must have been like: just a little scary! This video was shot in Cornwall [...]

Landslips and Landslides

Steven Loveridge

Keyword research is market research for the digital age. We have never had more data to focus tightly on the markets we are selling to. It is an essential precursor to building a web site and creating laser-targeted web pages properly to achieve success in either a Search Engine Optimisation (SEO) or online advertising campaign. [...]

Keyword Research for Ranking in Google

Steven Loveridge

I recently needed a solution for a small charity to take credit card donations online simply and without technical know-how. This is the result of my research. The solution I found is www.charitygiving.co.uk. If you find this information useful, please make a donation to Seaborough Church, Dorset, using this link: www.charitygiving.co.uk/seaboroughpcc. Charity fundraising online has been [...]

Charities and Online Giving: A Solution for Small Charities and PCCs

Steven Loveridge

Everyone knows Google has a very complicated algorithm to assess the quality and relevance of a website for a particular search. Few people realise that Google also has a team of quality raters who are trained to manually review web pages. In the last month or so, a recent copy of Google’s General Guidelines for [...]

Will Google Manually Review Your Site?

Steven Loveridge

Here’s a video about the financial crisis. Even though it is comic, it seems to be as good an analysis as any! Here’s another link to the YouTube video as the above link is erratic.

The Financial Crisis 2011

Steven Loveridge

The Panda algorithm is one way Google currently checks websites for quality. April 2012 update: Panda updates were most recently run on 23 March 2012 (3.4) and 19 April 2012 (3.5). The Panda Algorithm is a relatively new feature of the way in which Google generates relevant search enquiries, which I first discussed back in [...]

What Does The Panda Like? Google Runs Its Quality Algorithm Again

Steven Loveridge

I hope someone can help with explaining exactly what quantitative easing is all about; and honestly say what the Bank of England really wants to achieve. As I understand it, the formal line is the Bank of England (aka a Government Quango) is going to set about buying up gilts and other government assets from banks, [...]

What is Quantitative Easing? Does it Just Refinance The Banks?