A week ago, Google ran an update to its search algorithm which is know as The Penguin update. This is likely to be run more often and with greater complexity. Publicly Google says this update is to deal with "black hat webspam." Embarrassingly the example Google gives in its own blogpost on the update shows that cheating the system can still work. That said, it's still not something I would recommend to clients. However, businesses need to understand it in the context of their marketing strategy. Moreover, they may need to fix a problem they have today.
WordPress is a very good platform for Search Engine Optimisation. However it is possible to improve it. The best plugin I have found is the WordPress SEO Plugin by Yoast. This is both technically excellent and easy for writers and bloggers to use so they can carry on with the business of creating great content on websites. Here’s an extended transcript of the video instructions for SEO writing: I’m going to show you how your writers should use the WordPress SEO plugin by [...]
Keyword research is market research for the digital age. We have never had more data to focus tightly on the markets we are selling to. It is an essential precursor to building a web site and creating laser-targeted web pages properly to achieve success in either a Search Engine Optimisation (SEO) or online advertising campaign. Here I look at what is needed for SEO – Getting to the top of Google. Keywords are words or groups of words which people [...]
Everyone knows Google has a very complicated algorithm to assess the quality and relevance of a website for a particular search. Few people realise that Google also has a team of quality raters who are trained to manually review web pages. In the last month or so, a recent copy of Google’s General Guidelines for rating URLs was inadvertently posted on the internet. Google’s lawyers have made pretty certain that this confidential document has been removed, but I had a [...]
The Panda algorithm is one way Google currently checks websites for quality. April 2012 update: Panda updates were most recently run on 23 March 2012 (3.4) and 19 April 2012 (3.5). The Panda Algorithm is a relatively new feature of the way in which Google generates relevant search enquiries, which I first discussed back in February. Unlike much of Google’s algorithm, it is not calculated in real time or at the time of a search. The process is run across [...]